Big Effect empowers artists, managers, and labels with AI/ML-driven insights that transform data into real impact. We deliver actionable strategies to elevate your reach and boost engagement, allowing you to focus on what matters most.
Mike Biggane, founder of Big Effect, is a music industry innovator with extensive experience at Spotify
and Universal Music Group. As Spotify’s first Global Head of Curation, Mike created iconic playlists
like Today’s Top Hits and New Music Friday, helping shape music discovery worldwide. At UMG, he worked
alongside Lucian Grainge to lead music strategy in the digital era. With Big Effect, Mike’s goal is to
provide artists with the tools to navigate music marketing with ease at a time when volume and data
noise has disrupted the label system.
Take full control of your music career with data-driven insights and AI-powered recommendations. Whether you're an independent artist or a label, our platform helps you make informed decisions that amplify your impact.
Music discovery is evolving, and so should you. Our cutting-edge AI tools analyze trends and audience behavior to ensure your music reaches the right ears at the right time. Stay ahead of the game with real-time insights and actionable strategies.
Break free from limitations and expand your reach without boundaries. Whether you're launching your next hit or growing your fan base, we provide the tools and expertise to help you scale effortlessly..
